Enabling Google Analytics for your help center



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Aimee Spanier

Zendesk Documentation Team

Edited Aug 23, 2024


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43 comments

Thanks Gorka, I'm seeing the new feature in our account this morning.

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Gorka Cardona-Lauridsen

Zendesk Product Manager

kristi can you share which specific Web Widget events you need to track?
Then I can better try and help.

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Hi folx! 

We have a GA4 Configuration tag triggering for all pages on Google Tag Manager. My team finds GTM easier to build tags with. Should we not add the tracking ID in Zendesk?

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Jupete Manitas

Zendesk Customer Care

Hi Alyssa, thanks for writing in! 
 
As per checking, Google Analytics 4 is now available and as per the Announcement - Announcing Google Analytics 4 for Help Center
To use Google Analytics 4, you can add the Google Analytics 4 tracking ID to your help center. We hope this helps!

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I have the same question as Alyssa. Jupete Manitas please comment on whether or not we should use GTM.

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Jupete Manitas

Zendesk Customer Care

Hi Adam, Hi Alyssa, 
Apologies for the confusion as we missed that GTM part. Aside from Google Analytics, depending on your business needs, you can use the Google Tag manager on your Help Center site. Please use this as your guidance: Using Google Tag Manager with your help center. Thank you! 

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Gorka Cardona-Lauridsen

Zendesk Product Manager

Alyssa and Adam Goodell If you already have GA4 tracking set up with GTM in your help center, then you should not add your tracking ID to the GA4 setting in Guide as it would cause the script to run twice on page load which may cause errors in your data.

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I am trying to enable Google Analytics but the path "Settings" > "Integrations" as described in knowledge base does not show to me the option to enable Google Analytics

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Hey Ivan,
 
It looks like you've started a conversation with us and I've responded to your message.

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Hi all,

We have set up GA4 Google Analytics Tracking for our Help Center. As we use the information to improve our articles, we have changed the titles of many articles, but in the Analytics it seems that the name of the article from when the tracking code was first added to the page is what persists. 

Is there a solution that will display the new article names in Google Analytics while preserving the previously collected data for that same page? Hoping to avoid creating a new article/page and deleting an old article/page every time an article's name is changed in order to get the name in Google Analytics. 

Any insight or ideas are greatly appreciated!

Best, 

Jesse

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Gorka Cardona-Lauridsen Hi Gorka, we want to add GA4 to all our zendesk sites without needing to edit the base code them files. I see you posted an announcement above that you are creating native support for this, but when I click your announcement link it says "You're unauthorized to access this page". Could you give me access or give an update on this?

Thanks, Aaron

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David

Zendesk Customer Care

Hi Aaron, 

That article was archived as all relevant information has been included here 

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Gorka Cardona-Lauridsen Hello, I don't see Google Analytics under Integrations and we have the Enterprise account. Was GA4 support removed from Zendesk? Aaron

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