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Tags are words, or combinations of words, that you can use to add more context to tickets. You can assign tags to tickets, users, organizations, and chats. You create, assign, and manage tags in the Zendesk Support console.

Tags are stored differently than other Zendesk objects and might require more consideration when you use them to generate reports. For example, while a ticket can be in only one group or have only one status at a time, a tag can be added to multiple tickets and a single ticket can contain multiple tags.

Tags example

In this article, you'll learn how you can use tags in your Explore reports and see some examples. You'll also find out what tag information is collected by Explore. For an in-depth look at tags, see About tags.

Tip: When you add or change tag information in your tickets, users, or organizations, it can take up to an hour for these changes to be synchronized with Explore.

This article contains the following topics:

  • Examples for using tags in reports
  • Tag information collected by Explore

Examples for using tags in reports

These examples illustrate the basic operations you can perform with tags in your Explore reports. The Ticket tags attribute is used throughout, but you can apply the same principles to any other tag attribute.

Tip: If you need more help creating reports and formulas, see Creating reports and Writing Explore formulas.

If the tag you intend to use is automatically generated by a field (like drop-down lists, multi-select lists, and checkboxes) consider using the custom field attribute instead. Custom field values load faster and have easily identifiable values. For more details, see Reporting with custom fields.

This section contains the following examples:

  • Reporting on all ticket tags in use over the last 30 days
  • Reporting on ticket tags using filters
  • Reporting on ticket tags using standard calculated metrics and attributes
  • Reporting on macros using tags

Reporting on all ticket tags in use over the last 30 days

This is a simple report that shows all of the ticket tags you're using and the number of tickets that are associated with each tag for the last 30 days.

To show all ticket tags in use over the last 30 days

  1. Open a new report using the Support - Tickets dataset.
  2. In the Metrics panel of the report builder, add the metric COUNT(Tickets).
  3. In the Rows panel, add the attribute Ticket tags.
  4. In the Filters panel, add the attribute Ticket created - date.
  5. Click the Ticket created - date filter and configure the date range for the last 30 days.

Your chart will look similar to the following example. You can click the Tickets column heading to sort the list by ascending or descending number of tags.

Explore simple tags example

Reporting on ticket tags using filters

In this example, you'll create a report that uses a filter to return only tickets that contain a specific tag (in this case, checked_by_manager).

Before diving into the example, there are a few important things to note:

  • If you want to filter by multiple tags at the same time, use the formula in Finding tickets with multiple tags instead. Selecting multiple tags in the Filters panel multiplies the report's metric values by the number of matching tags. For more information on why this happens, see Why do my metric values increase when I filter my report by multiple tags?
  • If you want to check which items don’t have one or more tags, use the formula in Finding tickets that don't have a tag instead. You can't use report filters to exclude tags.

To create the report

  1. Open a new report using the Support - Tickets dataset.
  2. In the Metrics panel of the report builder, add the metrics COUNT(Solved tickets) and COUNT(Unsolved tickets).
  3. In the Rows panel, add the attribute Ticket group.
  4. In the Filters panel, add the attribute Ticket tags. Then, click this attribute to open the filter menu.
  5. Select the tag you want to show in the report (in this case, checked_by_manager).

    Adding a ticket tag to a report

You'll see a count of tickets that contain the tag you chose.

Reporting on ticket tags using standard calculated metrics and attributes

In this section, you'll learn how to use functions that give you much more power and flexibility when reporting on tags. The basic tag reporting operations are:

  • INCLUDES_ANY: Returns tickets with at least one of the supplied tags.
  • INCLUDES_ALL: Returns tickets that have all supplied tags.
  • NOT INCLUDES_ANY: Returns tickets that don't include one of the supplied tags. If the ticket includes any of the supplied tags, it's excluded.
  • NOT INCLUDES_ALL: Returns tickets that don't include all of the supplied tags. The ticket must contain all of the supplied tags to be excluded.

To use these examples, you'll need to be familiar with standard calculated metrics and attributes and understand how to write formulas. Additionally, you can use the wildcard (%) character before or after a tag to return matching results.

This section contains the following examples:

  • Finding tickets containing a tag
  • Finding tickets that have one of two tags
  • Finding tickets with multiple tags
  • Finding tickets that don't have a tag
  • Finding tickets that have one tag, but don't have another tag
  • Finding tickets that contain a specific string in one of their tags
  • Finding tickets with no tags
  • Returning specific values when a certain tag is present
  • Filtering a specific tag from all metrics on a report
  • Using INCLUDES in a standard calculated attribute with multiple conditions
  • Using INCLUDES in a standard calculated metric

Finding tickets containing a tag

In this example, you want to find tickets that have the tag "united_states". Create a standard calculated attribute with the following formula and use it as a filter in your report.

IF (INCLUDES_ANY([Ticket tags], "united_states")) THEN True ELSE False ENDIF

Finding tickets that have one of two tags

In this example, you want to find tickets that contain one of the tags "australia" or "japan". Create a standard calculated attribute with the following formula and use it as a filter in your report.

IF (INCLUDES_ANY([Ticket tags], "australia", "japan")) THEN True ELSE False ENDIF

Finding tickets with multiple tags

In this example, you want to find only tickets that have both of the tags "united_states" and "italy". Create a standard calculated attribute with the following formula and use it as a filter in your report.

IF (INCLUDES_ALL([Ticket tags], "united_states","italy")) THEN True ELSE False ENDIF

Finding tickets that don't have a tag

In this example, you want to find only tickets that don't have the tag "germany". Create a standard calculated attribute with the following formula and use it as a filter in your report.

IF (NOT INCLUDES_ANY([Ticket tags], "germany")) THEN True ELSE False ENDIF

Finding tickets that have one tag, but don't have another tag

In this example, you want to find tickets that contain the tags "greece" and "india", but don't contain the tag "ireland". Create a standard calculated attribute with the following formula and use it as a filter in your report.

IF (INCLUDES_ALL([Ticket tags], "greece","india")) AND NOT INCLUDES_ALL([Ticket tags], "ireland") THEN True ELSE False ENDIF

Finding tickets that contain a specific string in one of their tags

In this example, you'll use the wildcard character % to find tickets for which the requester tags contains the string "king". Create a standard calculated attribute with the following formula and use it as a filter in your report. 

IF (INCLUDES_ALL([Requester tags], "%king%")) THEN True ELSE False ENDIF

Finding tickets with no tags

In this example, you'll create a standard calculated attribute and use it as a filter. This attribute returns the string "No tags" for all tickets that don't have any tags and "Has tags" for tickets that do have tags.

Use the following formula in a standard calculated attribute:

IF (INCLUDES_ANY([Ticket tags], "%")) THEN "Has tags" ELSE "Does not have tags" ENDIF

Returning specific values when a certain tag is present

In this example, you'll see how you can create a standard calculated attribute that tests for the presence of the tag "hawaii" and returns the text "Aloha!" when it is found. If it's not found, the formula returns "Hello". You can then use this in a filter, or add it as an attribute to the Rows or Columns panels in the report builder.

Use the following formula in a standard calculated attribute: 

IF (INCLUDES_ANY([Ticket tags], "hawaii")) THEN "Aloha!" ELSE "Hello" ENDIF

Filtering a specific tag from all metrics on a report

In this example, you've created a report that contains several metrics. You want to exclude all tickets that contain the tag Alaska from your results.

Use the following formula in a standard calculated attribute:

IF (NOT INCLUDES_ANY([Ticket tags], "Alaska")) THEN "true" ELSE "false" ENDIF

Now, add this attribute to the Filters panel of your report. Click the attribute you just added and configure the filter to only show True values.

Using INCLUDES in a standard calculated attribute with multiple conditions

In this example, you'll create a standard calculated attribute that returns different values depending on the tags found in each ticket:
  • If the ticket contains either of the tags "united_states" or "canada", the attribute returns North America.
  • If the ticket contains any of the tags "germany", "france", or "uk", the attribute returns Europe.
  • If the ticket contains either of the tags "china" or "japan", the attribute returns Asia.
  • If none of the tags are found, the attribute returns Other.

Use the following formula in a standard calculated attribute: 

IF (INCLUDES_ANY([Ticket tags], "united_states", "canada")) THEN "North America"
ELIF (INCLUDES_ANY([Ticket tags], "germany", "france", "uk")) THEN "Europe"
ELIF (INCLUDES_ANY([Ticket tags], "china", "japan")) THEN "Asia"
ELSE "Other"
ENDIF

Using INCLUDES in a standard calculated metric

In this example, you want to create a metric that counts the number of tickets that have the tag "united_states". Use the following formula in a standard calculated metric with the COUNT aggregator.
IF (INCLUDES_ANY([Ticket tags], "united_states")) THEN [Ticket ID] ENDIF
Note: This is similar to the Finding tickets containing a tag example above, except that this example is a metric instead of an attribute.

Reporting on macros using tags

For an example of how you can report on macro usage by using tags, see Explore recipe: Reporting on macros using tags.

Tag information collected by Explore

The tag information collected by Explore varies depending on the dataset you choose, but includes one or more of the following attributes:

Note: Explore stores the first 255 characters of each tag it collects. Any characters over the first 255 are ignored.
Attribute name Description Datasets available in
Ticket tags Returns the tags associated with a ticket.
  • Support - Tickets
  • Support - Updates history
  • Support - SLAs
  • Guide - Knowledge Capture
  • Answer Bot - Article Recommendations
  • Talk - Calls datasets
Assignee tags Returns the tags associated with an assignee.
  • Support - Tickets
  • Support - Updates history
  • Support - SLAs
Requester tags Returns the tags associated with the user who requested the ticket.
  • Support - Tickets
  • Support - Updates history
  • Support - SLAs
Submitter tags Returns the tags associated with the submitter of the ticket.
  • Support - Tickets
  • Support - Updates history
  • Support - SLAs
Ticket organization tags Returns the tags of the organization associated with the ticket.
  • Support - Tickets
  • Support - Updates history
  • Support - SLAs
Requester organization tags Returns the tags associated with the organization of the ticket requester.
  • Support - Tickets
  • Support - Updates history
  • Support - SLAs
Updater tags Returns the tags of the user who updated the ticket.
  • Support - Updates history
Updater organization tags Returns the organization tags of the person who made the ticket update.
  • Support - Updates history
Agent tags The tags associated with the agent for the Knowledge or Knowledge Capture event.
  • Guide - Knowledge Capture
Call agent tags The tags associated with the agent for a call.
  • Talk - Calls
Leg agent tags Returns the call leg agent's user profile tags. Each person that engages in a call has their own interactions with the system and are considered a different leg by the system.
  • Talk - Calls
Organization tags Returns the organization tags of the call end-user.
  • Talk - Calls
Chat tags Returns the tags applied to a particular Chat session.
  • Chat - Engagement
Tip: For more information about the datasets listed above, see Understanding datasets.
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