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Verified AI summary ◀▼

Create custom AI insight spotlights to automatically highlight key phrases in conversations and transcripts. This feature helps identify important topics like competitor mentions, ensuring agents are prepared. You can create up to 20 exact text-match AI insights and apply advanced filters for more precise results. Use conditions to refine your search, enhancing your ability to review and manage conversations effectively.

Location: Zendesk QA > Settings > AI

In addition to customizing and using the standard spotlight insights, you can also create new ones. Custom spotlight insights work with text-based conversations and voice transcripts, automatically surfacing newly synced closed conversations by identifying and labeling specific keywords or phrases.

For example, if you want to highlight cases where either the agent or the customer mentions a direct competitor, you could create a spotlight insight named 'Competitor' and provide a list of competitor names, product names, and features. These segments are valuable for review, as it is important to ensure your agents are well-equipped to discuss your brand.

Admins and account managers can create up to 20 exact text-match AI insights per account. When you reach this limit, you must either mark one as inactive or delete it before you can create or activate more.

To create an exact text-match spotlight insight

  1. In Quality Assurance, click your profile icon in the top-right corner.
  2. Click Settings ().
  3. In the sidebar () under Account, click AI.
  4. Click Create AI insight.
  5. Select the Exact text-match AI insight type.

  6. Enter an AI insight name and Description for reviewers (optional).
  7. Under If , select if you want to search only the Agent message, the Client message or Any message.
  8. Select the operator (default: contains) and enter one keyword or phrase per row that you want to detect if they occur in messages. See Exact text-match conditions.

    You can:

    • Click Add row for each additional keyword or phrase you want to autoscore in this category.
    • Click Add condition to specify more complex keywords and phrases.
    • Enter '/' to add the variable {..}. You can use this dynamic content placeholder {..} to represent any name. For example, “Competitor {··}”
  9. Select Use as a Spotlight.
  10. (Optional) Select Apply advanced filters to narrow down where your insight applies by:
    • Call direction: inbound or outbound
    • Conversation brand
    • Conversation channel
    • Escalation
    • Help desk tag
    • Language
    • Sentiment
    • Source type
  11. Click Create Spotlight.

Exact text-match conditions

You can add multiple rows and use the following conditions for complex findings:

Condition name Condition type Search query example Do you get a thumbs up as a result for this conversation message? "Thank you for contacting Acme Corporation, how can I help you today?"
is is any of

"Thank you for contacting"

"how can I help you today?"

No, because we look for entirely equal matches.
is all of

"Thank you for contacting Acme Corporation, how can I help you today?"

"how can I help you today?"

No, although the first query matches, the second does not.
contains contains any of

"Thank you for contacting us”

“how can I help you today?"

Yes, because the second query is part of the message.
contains all of

"Thank you for contacting”

“how can I help you today?"

Yes, because both queries are part of the message.
is not is not any of

"Thank you for contacting us”

“we are unavailable today?"

Yes, because neither of these queries are an exact match of the message.
is not all of

"Our business is closed"

"Please contact us tomorrow"

Yes, because none of these queries are an exact match of the message.
does not contain does not contain any of

"Our business is closed"

"how can I help you today?"

No, because the second query is part of the message.
does not contain all of "Thank you for contacting” “how can I help you today?" No, because both queries are part of the message

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