About search engine optimization (SEO) in Help Center

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  • BrianTobin

    Thanks, Deepa! This is very helpful. Our SEO consultants suggested we specify a Schema.org structure (such as "tech article" http://schema.org/TechArticle ) for our help center and add schema code to paragraphs and elements inside our article. This increases Google's ranking and also allows Google to show appropriate snippets inside search results like this:

    Is there a way for Zendesk Help Center to either globally pick one schema to use (so those of us who care can use it) or for us to specify a schema ourselves? It seems like http://schema.org/TechArticle would be most appropriate.

  • Deepa Daniels

    Hi Brian,
    Glad you found the article helpful. Thanks for the question.

    Help Center doesn't support schema.org schemas as a feature. However you can inject schema.org attributes into templates manually with Curlybars.


    You are welcome to post this as a feature request in the Product Feedback Forum https://support.zendesk.com/hc/en-us/community/topics/200132066-Product-feedback


        <div itemprop="author" itemscope itemtype="http://schema.org/Person" class="article-avatar">
          <img src="{{article.author.avatar_url}}" alt="Avatar">
        <div itemprop="name" class="article-author">{{article.author.name}}</div>
  • Andrej Telle

    Hey Deepa,

    I was wondering how much the SEO effort is weakened by using the zendesk.com domain for our help center. Do you have any tests on the difference between running the help center under the zendesk domain vs host mapping it to our domain?

  • Deepa Daniels

    Hi Andrej,

    We don't have any hard-set numbers or test done on this. But it is probably a good idea to host map to your domain rather than ours. It is generally considered an SEO best practice to try and keep one’s content located within the same domain.


  • Brian Müller

    Hi Deepa,

    What is the status of letting us change the Meta Title of our Support Center pages? I know the h1 sets the meta title currently but that isn't a sufficient enough solution for articles that have long titles. Having the ability to edit the meta title and meta description would be fantastic!



  • bryanus

    I just migrated to HC, but my imported articles have all lost their original publish date. Now, they all say "updated 1 Day ago".

    Additionally, the SEO-friendly URL format of my Web Portal articles (e.g.http://xxx.zendesk.com/entries/80470579-Create-a-Homepage-Slideshow) have now been altered to a non-SEO-friendly format:


    And according to this document, I don't think this shouldn't have happened.

    (update) Just noticed something. Once I am IN the HelpCenter by following the original Web Portal article link, if I click the sidebar link for the same article (Copenhagen them has a listing of articles in the same section), it loads this URL:


    (notice the added SEO-friendly slug?)

    It seems that the redirected links from the Web Portal are losing the slug at the end. This should be a rather simple fix from a programmatic point of view. Your team will just need to add the slug to their redirect/routing URL constructor for Web Portal links. ;-)


  • Ujjaval Parikh

    Hi Deepa, 

    I want to add my own meta description and title of the article instead of using automated version, can i do it?

  • Deepa Daniels

    Hi Ujjaval, 

    Sorry, we don't support custom meta descriptions at this time. 

  • Mickey Rausch

    Hi Deepa, 

    I am finding that my individual Help Center articles are being found in Google's search engines when the title is searched, but not the Help Center itself. How can I add something to the Help Center so that when a user searches for say "Narratives for Qlik Help" or "Narratives for Qlik Support" they are directed to our Help Center in Google's search results:



  • Matthieu VALEZY

    Hello Deepa, thank you for this article.

    It would be helpful to allow customization of the Homepage Meta description.

    Thanks in advance.


  • Vladan Jovic
    Community Moderator

    I didn't tested it but it should work with jquery:

        $('meta[name=description]').attr('content', 'here goes new meta desc.....');
  • Brody Dorland

    I was just informed by our SEO provider that all internal links on our ZD Help Center are coded as "no follow", so we're significantly limiting the benefits that these internal links could provide. Is there a setting or any chance that this could be changed so that internal links are "follow"? 

    I realize that the follow/no-follow tactic was important a few years back, but times have changed and we'd love to be able to determine whether or not links should be followed. 

    Thanks in advance for any info you can provide!

  • Deepa Daniels

    Hi Brody,

    Thanks for your question. There is no setting for follow/no-follow. 

    How are you defining internal links, and what problem are you trying to solve with this

    For internal content with access restrictions on Help Center it wouldn't matter what the links do since Google or other search engines can’t see them anyway. 

  • Brody Dorland

    Definition of internal links: https://en.wikipedia.org/wiki/Internal_link

    Our Help Center is public and uses our domain (help.ourdomain.com), so search engines will naturally include and evaluate all Help Center content and links as part of our domain authority and rank accordingly.

    Internal links have value in SE algorithms. If all internal links on the Help Center are no-follow, then we get no credit. We probably have a few hundred internal links embedded throughout our Help Center articles. 

    I'd strongly encourage you all to consider this as a setting for Help Center that can be adjusted at the account level. 

  • Proventeq Support

    ^ Agreed. Its really poor that there is no ability to customise meta descriptions. Unless you have a good introduction on your page, then the meta description that's picked up is no different to what Google would scrape were it to come to the website. Also there is no meta description whatsover for the guide homepage. I, like a lot of other people i'm sure, don't have any text on the guide homepage because its kept neat with a hero image, and some categories displayed. At the very least this should be manageable.

    This thread is two years old now, with no movement on it. People are obviously crying out for it, so why not give them the ability. Its great youve added the sitemap.xml ability, but more and more people consider their support portal to be as important as their website for SEO, so should allow for control of these basic SEO elements. 

  • Benjamin Olney

    I'm curious about duplicate content SEO. Long story short; I have an FAQ page on my website, but I use a bot that helps assist with my online chat. The bot provides answers to common customer questions but it currently can't read the FAQ's on my website, it only has the ability to read and process the FAQ's from Zendesk. So I have had to copy and paste my FAQ's into a new Help Center on Zendesk. 

    How will this appear to Google considering that I link back to my website in some of the articles? Is it seen as plagiarism? Will the ranking of my website be affected? 

  • Holly Beaty

    Is it possible or in the works to have the search result link (provided after a successful search using the help center search bar within Zendesk) take our users to the place that text resides within the article rather than the top of the article?

  • Amanda

    If we move from a different provider to ZenDesk, and are using our own url, can we create 301 redirects for this in ZenDesk? 

  • Nicole Saunders
    Zendesk Community Team

    @Benjamin - I don't think this will affect your SEO in any significant way, since it's a single piece of content. I am pretty sure it doesn't qualify as plagiarism when you're the owner of both pieces of content. 

    @Holly - That sounds like it would involve some anchor linking. It's not part of the current functionality, though if you'd like to suggest that for a future iteration, you should head over to the Product Feedback forum. 

    @Amanda - To clarify, what are you wanting to redirect from and to? Do you want to set it up so that if a user goes to your old url they get redirected to your new Help Center URL, or are you wanting to redirect from the Zendesk url to something else?

  • Alex Zlatkus

    Hello. Love this article. One question, which may have been answered earlier....

    If you require login from users to access an article does that hurt SEO? At this point we require all users to sign in for any article.

  • Proventeq Support

    Hi, as a fellow zendesk user, I can probably answer this one. We have zendesk and our support portal. When building it we had everything behind a login, including the knowledge base. When it was ready I changed the access.

    If you require people to login to access your articles, then google spiders etc will need to too, so that won't appear as a listing. For your KB to appear, you need to set it as we have, with free access to the guide, and login access to the support area - which I setup on a per user basis.

    Ours is here, if you'd like an example - we provide data migration services to clients, allowing them to migrate legacy systems such as Meridio, Hummingbird and Documentum to SharePoint and Oracle.


  • Alex Zlatkus

    Thanks for your feedback here! Makes sense!

  • Yeny Rubiano


    Any updates about adding meta descriptions for each article? Is this a feature in queue?


  • RS Components Ltd

    Has anyone tried to add their Zendesk instance to Baidu?

    We have a Chinese version of Zendesk that is not being indexed at all, I've tried registering it through the Baidu webmaster tools but this only allows for the top level domain to be registered https://xxx.zendesk.com and not https://xxx.zendesk.com/hc/zh-cn it does say that sub folders can be added later without verification. The only verification options we have a a code snippet in the header, add a file or via CName.

    I'm at a loss as to how I can proceed


  • Mary Paez

    where in the code do you add the meta data description for the home page (help center)?


  • Caroline

    Is there a solution to updating meta title & description for the homepage of the Guide yet? This is very important so I'm hoping there's a way to do it by now...

  • Joshua

    Is it possible to use a different URL format like mycompany.com/support? 

  • Hal Rosner

    has Zendesk developed/implemented (or plans to develop/implement) support for bi-directional word stemming (for example, search for cancelling and return an article with cancel) and/or synonyms table (for example, enter the words edit, modify, change and return an article that contains either word regardless of which word is entered as the search term)

  • Nicole Saunders
    Zendesk Community Team

    @Hal - We have not heard of any plans along those lines to date. You may want to share your thoughts in this thread in the Product Feedback topic, which the Product Managers read and respond to, and where other users can see and vote on your ideas. I also expect an update from therm there in the near future. 

    @Joshua - the /hc/xx-xx/ format can't be removed from the url. Sorry about that one. 


  • Cyrup

    Hi all, thanks for the article. 

    I've recently learned that browsers rank web pages lower if there are multiple uses of Heading 1 text. Does Zendesk's in-built article Titles count as Heading 1? i.e, if I use another Heading 1, is that going to make the site rank lower?


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