Content Cues uses machine learning technology and Guide article usage data to help you discover opportunities and tasks that will improve your knowledge base health.
There are three types of content signals:
- Support Topics: AI-powered support topic identification by automatically reviewing incoming Support tickets, and identifying common questions and keywords. This information is compared to your existing Help Center content and suggestions are provided on what information you might want to add or update, as well as labels you can add to your articles to improve your customers’ search results.
- Articles to update: Identifies top performing Help Center articles over the last 60 days, helping you to ensure top performing content is relevant and up to date.
- Articles to archive: Identifies underperforming content giving you the opportunity to either improve or archive content that is no longer relevant.
This article covers the following topics:
Account requirements
To successfully use the Content Cues feature, your Zendesk account must meet the following requirements:
- Be on the Guide Enterprise plan
- Have more than 100 support tickets from the past 60 days with at least one reply and a maximum of seven replies from either email, API, or webform
Note: Tickets over 20 MB in size are not included.
- Have at least five English-language Help Center articles
Additionally, the user activating Content Cues must be a Guide Manager and have full ticket access in Support.
Content Cues viewing permissions
Your role influences what you can see in Content Cues, because the feature combines both Guide articles and Support tickets. Support tickets might contain sensitive customer information, so you need Support user role permissions, in addition to your Guide permissions, to view tickets.
These are the roles and viewing permissions for Content Cues:
- Guide Manager: can view all Content Cues tabs. This is because a Guide Manager already has Support Admin permissions.
- Guide Agent: can view the Articles to Archive and Articles to Update tabs. They can't view the Support Topics tab.
A Guide Agent requires non-restricted agent rights in Support to view the Support Topics tab.
The Content Cues Guide admin page
The Content Cues admin page is where you can view, address, dismiss, or resolve content suggestions.
To access the Content Cues admin page
- In Guide, click Guide admin at the top of the page, then click the Manage articles icon (
). - Under the Lists tab in the left navigation, click Content Cues.
- Click any of the three tabs to review your content signals and take action.
- Articles to Archive lists articles in your Help Center with the fewest recent views. See Reviewing articles to archive in Content Cues.
- Articles to Update list the most commonly-viewed articles. See Reviewing articles to update in Content Cues.
- Support Topics includes topics pulled from commonly-mentioned in Support tickets. See Reviewing suggested Support topics in Content Cues.
11 Comments
Why are you forcing us to only be able to take advantage of this great feature if you are an Agent or above? Most of my article creation is done by product managers who are set as Light Agents. This is really disappointing.
So, is it only available for English sites?
Hey Verena,
Currently, content cues will only work on English-language articles. Our product managers are aware of interest around having this feature available for multiple languages and I'll be sure to pass your feedback along as well :)
Cheers!
As a follow up to Cris's comment.
Is this functionality gonna be available for the "Guide Manager" access role?
Thank you.
Hello Oleksandra,
At this time, we have no new information to announce concerning your request for our current product, roadmap. I would, however, recommend posting your request to our Product Feedback forums so our developers can consider your ask for future updates.
Guide Product Feedback
Best regards.
Can we restrict the articles that appear in Content Cues? We have a huge number of internal articles that do not get looked at very often and will not need changing and I keep having to dismiss them. Or change the time limit?
We are not (yet?) on the Guide Enterprise plan, and we don't at present use the support tickets system in Zendesk. Is Content Cues only valuable if using support tickets? Of the three content signals, it's not clear to me if the latter two depend on support tickets.
Speaking of the latter two content cues, how are "top performing" and "underperforming" measured?
Hi Tom,
If you're not using the the support ticketing section of Zendesk then the Support Topics section of content cues wouldn't have any relevant data, but I'd still expect the Articles to update and Articles to Achieve features to give you suggestions if you've got an active help center. You can see more details on those features in their individual articles (linked at bottom of this article) but the TLDR is that top performing articles are the ones that have had the most views from the last 60 days, and the underperforming ones that would potentially be flagged to archive have had no views in the last 30 days.
Hi Team
How often do Support Topics update?
Hi Dawn -
They update daily.
Hey team,
We house both our external Help Center documents for users AND our internal agent process docs in our knowledge base. As a result, Content Cues reporting includes agent process docs, so it's not as helpful to us as it could be. Is there a way to tag or otherwise filter so that Content Cues reporting won't include those docs?
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