Tracking goals and conversions with Google Analytics

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  • mfg

    This article is referring to Universal Analytics properties. Could you update to include how to handle for properties using GA4?

  • Brett Bowser
    Zendesk Community Manager
    Hey there,
    AFAIK GA4 is not natively supported yet per our PM's comment here:

    Looks like this is something they plan on supporting on all plan levels so once it becomes available we will be sure to update our documentation. It's also mentioned that you can use Google Tag Manager to implement GA4. 

    I hope this helps!
  • mfg

    Brett Bowser - it would be helpful to update the article to be specific about which flavor of GA is being supported - UA or GA4, along with any other notes about GTM and disclaimer that the article doesn't cover GA4 (I read this article and tried to implement until I realized this didn't cover GA4).

  • kristi

    I am also hoping for an update on this.  My client's rely heavily on tracking conversions after webchats.  Howvwer there had been no update form Zendesk on when or if this is happening. 

    Please note I am not talking about standard tracking on the help centre, I need to track "Chat Initiated", "Chat Served by Operator" etc...

  • Dan Barnes

    Anyone who wants ga4 chat tracking can you say something here:

  • Chan Xiang Bin


    Appreciate if you could assist on below:

    Zendesk Chat already offers an Analytics feature that gives you an efficient way of tracking your chat and agent activity. -> the site cannot be reached.

  • Aimee Spanier
    Zendesk Documentation Team
    The broken link has been updated. Thanks!

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