Metrics and attributes for Zendesk Sell

Note: To use these metrics and attributes in custom reporting, you need a Zendesk Explore Professional or Enterprise plan. Accounts on the Explore Lite plan have access to a subset of these metrics and attributes through prebuilt dashboards only.

Use this article to discover the metrics and attributes you can use to build Explore reports based on your usage of Zendesk Sell. These datasets are also used for the Sell prebuilt dashboards (see Overview of the Zendesk Sell dashboard).

For more information about how to create reports with Explore, see Creating reports.

This article contains the following topics:

• Sell dataset
• Calls dataset
• Products dataset
• Activities dataset

Sell dataset

The Sell dataset contains metrics and attributes that relate to your Zendesk Sell sales pipeline. This section lists all the available elements for the dataset, and contains the following topics:

This section contains the following topics:

• Sell metrics
• Sell attributes

Sell metrics

This section lists and defines all of the available Sell metrics.

Table 1. Sell metrics

Metric	Definition	Calculation
Leads	The total number of leads created in Sell.	COUNT_D(Lead ID)
Deals	The total number of deals created in Sell.	COUNT_D(Deal ID)
Deal win likelihood	The win likelihood for each of your deals (see Sales forecasting your deals).	[Deals win likelihood]
Pending forecast (unweighted)	A forecast of pending deals, based only on their value	If([Deal stage] = "Won") then 0 else VALUE(Deals value) ENDIF
Pending forecast	A forecast of pending deals weighted by win likelihood (see Sales forecasting your deals).	If([Deal stage] = "Won") then 0 else VALUE(Deals value) * VALUE(Deals win likelihood) ENDIF
Won deal value	Value of the won deal, calculated in account’s currency	If([Deal stage] = "Won") then VALUE(Deal value) else 0 ENDIF
Won deal value in account currency	Value of the won deal, calculated in local deal’s currency. Helpful if using multiple currencies on the account
Deal value	Value of the deal created in Sell, calculated in account’s currency
Deal value in deal currency	Value of the deal created in Sell, calculated in local deal’s currency. Helpful if using multiple currencies on the account
Contacts	The total number of contacts you have in Sell.	COUNT_D(Contact ID)

Sell attributes

This section lists and defines the following Sell attributes:

• Sell leads attributes
• Sell deals attributes
• Sell contacts attributes

Table 2. Sell leads attributes

Attribute	Definition
Lead name	The name of each lead.
Lead ID	The unique identifier of each lead.
Lead creator groups	The groups that the lead creator is a member of.
Lead creator group IDs	The unique ID of the groups that the lead creator is a member of.
Lead creator teams	The teams that the lead creator is a member of.
Lead creator team IDs	The unique ID of the teams that the lead creator is a member of.
Lead owner groups	The groups that the lead owner is a member of.
Lead owner group IDs	The unique ID of the groups that the lead owner is a member of.
Lead owner teams	The teams that the lead owner is a member of.
Lead owner team IDs	The unique ID of the teams that the lead owner is a member of.
Lead tags	Tags associated with each lead. For important information about filtering reports using tags, see Reporting on ticket tags using filters.
Lead tag IDs	The unique IDs associated with each tag. For important information about filtering reports using tags, see Reporting on ticket tags using filters.
Lead creator	The name of the person who created the lead in Sell.
Lead creator ID	The unique ID of the person who created the lead in Sell.
Lead status position in leads funnel	The status position in the leads pipeline of each lead, calculated in a way to run in a funnel report.
Lead status in leads funnel	The status of each lead, calculated in a way to run in a funnel report.
Lead industry	The industry that the lead works in.
Lead organization name	The name of the organization associated with each lead.
Lead owner	The owner of each lead.
Lead owner ID	The unique ID of the owner of each lead.
Lead previous status	The previous status of each lead, before the current one.
Lead previous status ID	The unique ID of the previous status of each lead, before the current one.
Lead source	The source of each lead, for example, direct contact, referral, trade show, and more.
Lead source ID	The unique ID of the source of each lead, for example, direct contact, referral, trade show, and more.
Lead status	The status of each lead, for example, new, unqualified, and more.
Lead status ID	The unique ID of the status of each lead, for example, new, unqualified, and more.
Lead title	The title of each lead, for example, VP of Sales, CEO, and more.
Lead unqualified reason	The reason why a particular lead wasn't qualified.
Time - Lead converted	Includes several attributes that return the time when a lead was converted into a deal.
Time - Lead created	Includes several attributes that return the time when a lead was created.
Time - Lead updated	Includes several attributes that return the time when a lead was updated.
Time - Lead status changed	Includes several attributes that return the time when a lead status was updated.

Table 3. Sell deals attributes

Attribute	Definition
Deal name	The name you gave to each deal.
Deal ID	Unique identifier of each deal.
Account currency	The currency of your Sell account.
Deal currency	The currency of each deal.
Deal creator group name	The groups that the deal creator is a member of.
Deal creator group ID	The unique ID of the groups that the deal creator is a member of.
Deal creator team name	The teams that the deal creator is a member of.
Deal creator team ID	The unique ID of the teams that the deal creator is a member of.
Deal owner group name	The groups that the deal owner is a member of.
Deal owner group ID	The unique ID of the groups that the deal owner is a member of.
Deal owner team name	The teams that the deal owner is a member of.
Deal owner team ID	The unique ID of the teams that the deal owner is a member of.
Deal tags	Tags associated with each deal. For important information about filtering reports using tags, see Reporting on ticket tags using filters.
Deal tags ID	The unique ID of the tags associated with each deal. For important information about filtering reports using tags, see Reporting on ticket tags using filters.
Deal creator	The name of the person who created the deal in Sell.
Deal creator ID	The unique ID of the person who created the deal.
Deal stage position in sales funnel	The stage position in the pipeline of each deal calculated in a way to run in a funnel report.
Deal stage in sales funnel	The stage in the pipeline of each deal calculated in a way to run in a funnel report.
Deal stage in sales funnel ID	The unique ID of the stage in the pipeline of each deal.
Deal loss reason	The reason any deals were lost.
Loss reason ID	The unique ID of the deal loss reason.
Deal stage position when lost	The stage position in the pipeline of a deal when it was lost.
Deal stage when lost	The stage of a deal when it was lost.
Deal stage when lost ID	The unique ID of the deal stage when it was lost.
Deal owner	The owner of each deal.
Deal owner ID	The unique ID of the owner of each deal.
Sales pipeline	The name of the pipeline that each deal is in.
Deal source	The source of each deal, for example, your website, digital marketing, referrals, and more.
Deal source ID	The unique ID of the source for each deal.
Deal stage	The current stage of each deal.
Deal stage type	The stage type of each deal: First stage In progress Lost Unqualified Won
Deal stage position	The stage position in the pipeline of each deal.
Deal stage type ID	The unique ID of the stage type of each deal
Deal status	The current status of each deal: Active Closed
Deal unqualified reason	The reason any deals were unqualified.
Deal unqualified reason ID	The unique ID of the reason any deals were unqualified.
Time - Deal closed	Includes several attributes that return the time when a deal was closed.
Time - Deal created	Includes several attributes that return the time when a deal was created.
Time - Deal estimated closing date	Includes several attributes that return the time when a deal was estimated to be closed.

Table 4. Sell contacts attributes

Attribute	Definition
Contact ID	The unique identifier of each contact.
Contact creator	The name of the person who created each contact.
Contact creator ID	The unique ID of the person who created each contact.
Contact creator group name	The groups that the contact creator is a member of.
Contact creator group ID	The unique ID of the groups that the contact creator is a member of.
Contact creator team name	The teams that the contact creator is a member of.
Contact creator team ID	The unique ID of the teams that the contact creator is a member of.
Contact owner	The owner of each contact.
Contact owner ID	The unique ID of the owner of each contact.
Contact owner group name	The groups that the contact owner is a member of.
Contact owner group ID	The unique ID of the groups that the contact owner is a member of.
Contact owner team name	The teams that the contact owner is a member of.
Contact owner team ID	The unique ID of the teams that the contact owner is a member of.
Contact tag	Tags associated with each contact. For important information about filtering reports using tags, see Reporting on ticket tags using filters.
Contact tag ID	The unique ID of the tags associated with each contact. For important information about filtering reports using tags, see Reporting on ticket tags using filters.
Contact title	The title of the contact, for example Mr. or Mrs.
Contact name	The full name of each of your contacts.
Contact street	The street where the contact is located.
Contact city	The city where the contact is located.
Contact region	The region (for example, state) where the contact is located.
Contact zip	The zip/postal code where the contact is located.
Contact country	The country where the contact is located.
Contact prospect status	The current prospect status of a contact, for example, prospect, or lost prospect.
Contact customer status	The current status of a contact, for example, current customer, or past customer.
Contact industry	The industry that the contact works in.
Contact is company	Displays if the contact is a company or not.
Contact parent company	Name of the contact parent company, if company hierarchy exists. For example, if Acme Europe is a child company of Acme Inc., Acme Inc. will show up as a contact parent company for the Acme Europe contact.
Contact parent company ID	The unique identifier of the contact parent company, if a company hierarchy exists.
Time - Contact created	Includes several attributes that return the time when a contact was created.
Time - Contact updated	Includes several attributes that return the time when a contact was updated.

Tip: You can also report on custom fields that you've created in Zendesk Sell. See Reporting with custom fields.

Calls dataset

The Calls dataset contains metrics and attributes that relate to your Zendesk Sell sales calls. This section lists all the available elements for the dataset.

This section contains the following topics:

• Calls metrics
• Calls attributes

Call metrics

This section lists and defines all of the available Calls metrics.

Table 5. Calls metrics

Metric	Definition	Calculation
Calls	The total number of calls made and received in Sell.	COUNT_D[Call ID]
Leads	The total number of leads created in Sell.	COUNT_D(Lead ID)
Contacts	The total number of contacts you have in Sell.	COUNT_D(Contact ID)
Call duration	The duration of the call.

Calls attributes

This section lists and defines all of the available Calls attributes.

Table 6. Calls attributes

Attribute	Definition
Call owner	The agent who made or received the call.
Call ID	The unique identifier of each call.
Call summary	A free-text note from the agent about how the call went.
Call recording URL	The location where the call’s recording is stored.
Call outcome	One of a list of predefined statuses that defines how the call went. Default values include Not interested, Left voicemail, and No answer, but you can customize these. See Call Outcomes report.
Call phone number	The phone number the call was placed to or from.
Call type	Whether the call was an incoming call or an outgoing call.
Call missed	Whether the call was picked up or missed.
Call owner team name	The teams that the call owner is a member of.
Call owner group name	The group that the call owner is a member of.
Time - Call made at	Includes several attributes that return the time when a call was placed.
Time - Call received at	Includes several attributes that return the time when the call was picked up.

Products dataset

The Products dataset contains metrics and attributes that relate to your Zendesk Sell product sales. This section lists all the available elements for the dataset.

This section contains the following topics:

• Products metrics
• Products attributes

Products metrics

This section lists and defines all of the available Products metrics.

Table 7. Products metrics

Metric	Definition	Calculation
Product unit price in product currency	The price of a single item, presented in the product’s currency. This is the basis for calculating the discount, markup, and selling price values.
Product unit price	The price of a single item. This is the basis for calculating the discount, markup, and selling price values.
Product quantity	The number of a certain product.
Product discount	The average discount of products. Calculated only for discounted products.	AVG[Product discount]
Products discount on deal	The discount applied to all products in a deal, averaged out across multiple deals.	[Products discount on deal]
Product name	The number of unique products that are added to the deal.	D_COUNT[Product_name]
Product value	The price of a product after the product variation is applied.	VALUE(Product_unit_price) * VALUE(Product quantity) * (1 - [Product discount])
Product value in product currency	The price of a product after the product variation is applied, calculated in product currency. Helpful if using products in multiple currencies.
Products value on deal	The total value of the products sold as part of a deal.	VALUE(Product value) * (1 - [Products discount on deal])
Products value on deal in product currency	The total value of the products sold as part of a deal, presented in the product’s currency.	VALUE(Product value in product currency) * (1 - [Products discount on deal])
Leads	The total number of leads created in Sell.	[Lead ID]
Deals	The total number of deals created in Sell.	[Deal ID]
Deal win likelihood	The win likelihood for each of your deals (see Sales forecasting your deals).	[Deals win likelihood]
Pending forecast (unweighted)	A forecast of pending deals, based only on their value	If([Deal stage] = "Won") then 0 else VALUE(Deals value) ENDIF
Pending forecast	A forecast of pending deals weighted by win likelihood (see Sales forecasting your deals).	If([Deal stage] = "Won") then 0 else VALUE(Deals value) * VALUE(Deals win likelihood) ENDIF
Won deal value	Value of the won deal, calculated in account’s currency	If([Deal stage] = "Won") then VALUE(Deal value) else 0 ENDIF
Won deal value in deal currency	Value of the won deal, calculated in local deal’s currency. Helpful if using multiple currencies on the account
Deal value	Value of the deal created in Sell, calculated in account’s currency
Deal value in deal currency	Value of the deal created in Sell, calculated in local deal’s currency. Helpful if using multiple currencies on the account
Contacts	The total number of contacts you have in Sell.	[Contact ID]

Products attributes

This section lists and defines all of the available Products attributes.

Table 8. Products attributes

Attribute	Definition
Product name	The name of the product in Zendesk Sell.
Product SKU	The product’s unique SKU number.
Product currency	The currency the product is sold in.
Product variation	The variation of the product’s price. For example, a value of 5 means a 5% markup, and -10 means a 10% discount.
Product discount	The discount on a product.
Product markup	The markup on a product.
Products discount on deal	The amount of the discount of all products on a deal.
Lead name	The name of each lead.
Lead ID	The unique identifier of each lead.
Lead owner groups	The group that the lead owner is a member of.
Lead owner teams	The teams that the lead owner is a member of.
Lead tags	Tags associated with each lead. For important information about filtering reports using tags, see Reporting on ticket tags using filters.
Lead creator	The name of the person who created the lead in Sell.
Lead industry	The industry that the lead works in.
Lead organization name	The name of the organization associated with each lead.
Lead owner	The owner of each lead.
Lead owner ID	The unique ID of the owner of each lead.
Lead source	The source of each lead, for example, direct contact, referral, trade show, and more.
Lead status	The status of each lead, for example, new, unqualified, and more.
Lead title	The title of the lead.
Lead unqualified reason	The reason why a particular lead wasn't qualified.
Lead email address	The email address of the lead.
Lead work number	The work number of the lead.
Lead mobile number	The mobile number of the lead.
Lead website	The website URL of the lead.
Lead Skype	The Skype handle of the lead.
Lead Twitter	The Twitter handle of the lead.
Lead Facebook	The Facebook name of the lead.
Lead city	The city that the lead lives in.
Lead country	The country that the lead lives in.
Lead region	The region (such as state) that the lead lives in.
Lead street	The street that the lead lives on.
Lead zip	The zip/postal code for the lead.
Lead description	A description about the lead.
Deal name	The name you gave to each deal.
Deal ID	Unique identifier of each deal.
Account currency	The currency of your Sell account.
Deal currency	The currency of each deal.
Deal owner group name	The groups that the deal owner is a member of.
Deal owner team name	The teams that the deal owner is a member of.
Deal tags	Tags associated with each deal. For important information about filtering reports using tags, see Reporting on ticket tags using filters.
Deal creator	The name of the person who created the deal in Sell.
Deal loss reason	The reason any deals were lost.
Deal owner	The owner of each deal.
Deal owner ID	The unique ID of the owner of each deal.
Sales pipeline	The name of the pipeline that each deal is in.
Deal source	The source of each deal, for example, your website, digital marketing, referrals, and more.
Deal stage	The current stage of each deal.
Deal stage type	The stage type of each deal: First stage In progress Lost Unqualified Won
Deal stage position	The stage position in the pipeline of each deal.
Deal status	The current status of each deal: Active Closed
Deal unqualified reason	The reason any deals were unqualified.
Contact ID	The unique identifier of each contact.
Contact creator	The name of the person who created each contact.
Contact creator ID	The unique ID of the person who created each contact.
Contact owner	The owner of each contact.
Contact owner ID	The unique ID of the owner of each contact.
Contact owner group name	The groups that the contact owner is a member of.
Contact owner team name	The teams that the contact owner is a member of.
Contact tag	Tags associated with each contact. For important information about filtering reports using tags, see Reporting on ticket tags using filters.
Contact title	The title of the contact, for example Mr. or Mrs.
Contact name	The full name of each of your contacts.
Contact street	The street where the contact is located.
Contact city	The city where the contact is located.
Contact region	The region (for example, state) where the contact is located.
Contact zip	The zip/postal code where the contact is located.
Contact country	The country where the contact is located.
Contact prospect status	The current prospect status of a contact, for example, prospect, or lost prospect.
Contact customer status	The current status of a contact, for example, current customer, or past customer.
Contact industry	The industry that the contact works in.
Contact is company	Displays if the contact is a company or not.
Contact parent company	Name of the contact parent company, if company hierarchy exists. For example, if Acme Europe is a child company of Acme Inc., Acme Inc. will show up as a contact parent company for the Acme Europe contact.
Contact email address	The email address of the contact.
Contact work number	The work number of the contact.
Contact mobile number	The mobile number of the contact.
Contact website	The website URL of the contact.
Contact Skype	The Skype handle of the contact.
Contact Twitter	The Twitter handle of the contact.
Contact Facebook	The Facebook name of the contact.
Time - Contact created	Includes several attributes that return the time when a contact was created.
Time - Contact updated	Includes several attributes that return the time when a contact was updated.
Time - Deal created	Includes several attributes that return the time when a deal was created.
Time - Deal added on	Includes several attributes that return the time when a deal was added on.
Time - Deal closed	Includes several attributes that return the time when a deal was closed.
Time - Deal estimated close date	Includes several attributes that return the time when a deal was estimated to be closed.
Date deal was closed or estimated to be closed	The date when a deal was either closed or estimated to be closed.
Time - Lead created	Includes several attributes that return the time when a lead was created.
Time - Lead converted	Includes several attributes that return the time when a lead was converted.
Time - Lead status changed	Includes several attributes that return the time when a lead status was updated.
Time - Lead updated	Includes several attributes that return the time when a lead was updated.
Time - Deal moved to stage on	Includes several attributes that return the time when a deal was moved to a stage.

Activities dataset

The Activities dataset contains metrics and attributes that relate to your Zendesk Sell activity, like emails, calls, tasks, appointments, and visits. This section lists all the available elements for the dataset.

This section contains the following topics:

• Activities metrics
• Activities attributes

Activities metrics

This section lists and defines all of the available Activities metrics.

Table 9. Activities metrics

Metric	Definition	Calculation
Activities	The number of activities that happened within Zendesk Sell. See the Activity type attribute for a list of possible activities.	IF ([Activity ID] != NULL) THEN STRING([Activity ID]) + [Activity type] ELSE NULL ENDIF
Leads	The total number of leads created in Sell.	[Lead ID]
Deals	The total number of deals created in Sell.	[Deal ID]
Deal win likelihood	The win likelihood for each of your deals (see Sales forecasting your deals).	[Deals win likelihood]
Pending forecast (unweighted)	A forecast of pending deals, based only on their value	If([Deal stage] = "Won") then 0 else VALUE(Deals value) ENDIF
Pending forecast	A forecast of pending deals weighted by win likelihood (see Sales forecasting your deals).	If([Deal stage] = "Won") then 0 else VALUE(Deals value) * VALUE(Deals win likelihood) ENDIF
Won deal value	Value of the won deal, calculated in account’s currency	If([Deal stage] = "Won") then VALUE(Deal value) else 0 ENDIF
Won deal value in deal currency	Value of the won deal, calculated in local deal’s currency. Helpful if using multiple currencies on the account
Deal value	Value of the deal created in Sell, calculated in account’s currency
Deal value in deal currency	Value of the deal created in Sell, calculated in local deal’s currency. Helpful if using multiple currencies on the account
Contacts	The total number of contacts you have in Sell.	[Contact ID]

Activities attributes

This section lists and defines all of the available Activities attributes.

Table 10. Activities attributes

Attribute	Definition
Activity ID	The unique identifier of an activity.
Activity type	The type of activity performed. Possible values include Email sent, Call made, Task completed, Text message sent, Call received, Appointment held, and Visit made.
Activity owner ID	The unique identifier of the person who performed the activity.
Activity owner name	The name of the user who performed an activity.
Lead name	The name of each lead.
Lead ID	The unique identifier of each lead.
Lead owner groups	The groups that the lead owner is a member of.
Lead owner teams	The teams that the lead owner is a member of.
Lead tags	Tags associated with each lead. For important information about filtering reports using tags, see Reporting on ticket tags using filters.
Lead creator	The name of the person who created the lead in Sell.
Lead industry	The industry that the lead works in.
Lead organization name	The name of the organization associated with each lead.
Lead owner	The owner of each lead.
Lead owner ID	The unique ID of the owner of each lead.
Lead source	The source of each lead, for example, direct contact, referral, trade show, and more.
Lead status	The status of each lead (for example, new, unqualified, and more).
Lead title	The title of the lead.
Lead unqualified reason	The reason why a particular lead wasn't qualified.
Lead email address	The email address of the lead.
Lead work number	The work number of the lead.
Lead mobile number	The mobile number of the lead.
Lead website	The website URL of the lead.
Lead Skype	The Skype handle of the lead.
Lead Twitter	The Twitter handle of the lead.
Lead Facebook	The Facebook name of the lead.
Lead city	The city that the lead lives in.
Lead country	The country that the lead lives in.
Lead region	The region (such as state) that the lead lives in.
Lead street	The street that the lead lives on.
Lead zip	The zip/postal code for the lead.
Lead description	A description about the lead.
Deal name	The name you gave to each deal.
Deal ID	Unique identifier of each deal.
Account currency	The currency of your Sell account.
Deal currency	The currency of each deal.
Deal owner group name	The groups that the deal owner is a member of.
Deal owner team name	The teams that the deal owner is a member of.
Deal tags	Tags associated with each deal. For important information about filtering reports using tags, see Reporting on ticket tags using filters.
Deal creator	The name of the person who created the deal in Sell.
Deal loss reason	The reason any deals were lost.
Deal owner	The owner of each deal.
Deal owner ID	The unique ID of the owner of each deal.
Sales pipeline	The name of the pipeline that each deal is in.
Deal source	The source of each deal, for example, your website, digital marketing, referrals, and more.
Deal stage	The current stage of each deal.
Deal stage type	The stage type of each deal: First stage In progress Lost Unqualified Won
Deal stage position	The stage position in the pipeline of each deal.
Deal status	The current status of each deal: Active Closed
Deal unqualified reason	The reason any deals were unqualified.
Contact ID	The unique identifier of each contact.
Contact creator	The name of the person who created each contact.
Contact creator ID	The unique ID of the person who created each contact.
Contact owner	The owner of each contact.
Contact owner ID	The unique ID of the owner of each contact.
Contact owner group name	The groups that the contact owner is a member of.
Contact owner team name	The teams that the contact owner is a member of.
Contact tag	Tags associated with each contact. For important information about filtering reports using tags, see Reporting on ticket tags using filters.
Contact title	The title of the contact, for example Mr. or Mrs.
Contact name	The full name of each of your contacts.
Contact street	The street where the contact is located.
Contact city	The city where the contact is located.
Contact region	The region (for example, state) where the contact is located.
Contact zip	The zip/postal code where the contact is located.
Contact country	The country where the contact is located.
Contact prospect status	The current prospect status of a contact, for example, prospect, or lost prospect.
Contact customer status	The current status of a contact, for example, current customer, or past customer.
Contact industry	The industry that the contact works in.
Contact is company	Displays if the contact is a company or not.
Contact parent company	Name of the contact parent company, if company hierarchy exists. For example, if Acme Europe is a child company of Acme Inc., Acme Inc. will show up as a contact parent company for the Acme Europe contact.
Contact email address	The email address of the contact.
Contact work number	The work number of the contact.
Contact mobile number	The mobile number of the contact.
Contact website	The website URL of the contact.
Contact Skype	The Skype handle of the contact.
Contact Twitter	The Twitter handle of the contact.
Contact Facebook	The Facebook name of the contact.
Contact description	A description about the contact.
Time - Contact created	Includes several attributes that return the time when a contact was created.
Time - Contact updated	Includes several attributes that return the time when a contact was updated.
Time - Deal created	Includes several attributes that return the time when a deal was created.
Time - Deal added on	Includes several attributes that return the time when a deal was added on.
Time - Deal closed	Includes several attributes that return the time when a deal was closed.
Time - Deal estimated close date	Includes several attributes that return the time when a deal was estimated to be closed.
Date deal was closed or estimated to be closed	The date when a deal was either closed or estimated to be closed.
Time - Lead created	Includes several attributes that return the time when a lead was created.
Time - Lead converted	Includes several attributes that return the time when a lead was converted.
Time - Lead status changed	Includes several attributes that return the time when a lead status was updated.
Time - Lead updated	Includes several attributes that return the time when a lead was updated.
Time - Deal moved to stage on	Includes several attributes that return the time when a deal was moved to a stage.
Activity happened at	Includes several attributes that return the time when an activity occurred.