I have a question. This year I renewed our funda helpcenters (https://help.funda.nl/hc/nl and https://help.fundadesk.nl/hc/nl). We basically did this because we felt the previous helpcenter was not very aligned with our website (our website/platform is our core business, one of the most popular websites in the Netherlands) and it was too old-fashioned for our liking.
To add a little bit more professionalism to our process we developed as well some targets. A few examples of these targets: the Zendesk Selfservicescore, satisfaction (via Usabilla) and the bouncerate of the homepages of our helpcenter. I have measured these for the old and new situation: so far, so good. We achieved some very nice results at some parts, some parts I want to improve.
The question I have is a bit more like a context question. What is actually a good bouncerate for the homepage of a support environment? Prerefably also for companies which similar business. I used historical data to have a little bit of a starting point, but it is hard to get a grip on the behaviour.
From what I see I do not see any documentation or benchmarks from Zendesk on this matter.
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